5 Tips for Successful Rebranding

It was a Saturday morning when I made the discovery that a game I used to play as a kid, got a brand new re-make.

Thanks to digital magic, I spent the whole weekend watching every single minute of the gamepay online. It was amazing! Everybody else seemed to love it too.

Usually, long-time fans don’t like big changes. The rebranding of something that people already love can often be tricky. So what is it about the game that made it all work? What should companies think about when they decide to change their branding strategy?