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⚡ Digital Marketer & Content Creator — More from me here:

How to create a brand personality that people connect with.

No matter what kind of business is in question, every single brand is in the market of communication with people.

For an exchange of value between the two to happen, both sides need to communicate and then connect on a certain level.

That is why personality is a big part…

Being the master of your day is something we all see as very alluring.

Setting your own rules and hours, working from the comfort of your room, and other convenient stuff that you automatically think of when you about working from home.

You’ve probably even heard tons of stories about…

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Personal branding is relevant more than ever in today’s economy of connection. Everyone has a unique story and experience to share with others.

Personal brands are especially beneficial for freelancers, artists, content creators, and similar roles. It provides a personality for their body-of-work.

If you’re one of them, you can…

One of the most important goals of digital branding is to provide consumers with authentic digital experiences.

It all starts when someone discovers your brand for the first time and expands onto every other level along the way to consumer loyalty.

A recent Walker study on consumer behavior shows that customer experience will overtake price and product as the key brand differentiator by the end of 2020…

Life is a game of choices.

Whether it’s about products, gadgets, supplies, or even simple things like information, we are all faced with many choices each day.

Some of them are small-time choices, and others affect our lives more deeply. …

Instagram is still one of the most popular ways to reach out and connect with your audience on social media as a brand.

According to a survey about Instagram, 2 in 3 people surveyed (66%) said that Instagram is a place that enables them to interact with brands.

What’s more…

We often get stuck on what type of content to create, even when it seems like there are tons of different possibilities.

In this article, I will share some ideas that you can apply to any type of content that you choose to create. …

Three smartphones with mock-up blocks of content on the screens. Illustration.

To create an experience that matches the needs and goals of your target consumers, you need to plan for and design a connected brand network for delivering content.

Even when the norm for all modern brands is to be present on multiple channels, creating a unified experience with an omnichannel…

Creating a framework that will serve as a support system for your brand.

Image collected from Rawpixel.

As a marketer, I’ve learned that building onto a project can be easy once the idea lightbulb goes off above your head. Bits and pieces start coming together, and what started out a simple thought becomes something much more significant in no time.

However, as time goes by, ideas change…

How does presentation affect the message you’re trying to get across to an audience?

In a new holiday ad by Peloton, a woman gets an exercise bike as a gift from her husband, and it changes her life.

Looking at the video from a marketing perspective, it seems to hit…

Chris Churlinov

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