No matter what kind of business is in question, every single brand is in the market of communication with people.
For an exchange of value between the two to happen, both sides need to communicate and then connect on a certain level.
That is why personality is a big part of your brand identity. If your brand could actually speak to consumers, it would define its voice.
A well-defined personality can provide people a “shortcut” for making sense of what your brand is and stands for. …
Being the master of your day is something we all see as very alluring.
Setting your own rules and hours, working from the comfort of your room, and other convenient stuff that you automatically think of when you about working from home.
You’ve probably even heard tons of stories about people making the brave move of quitting their job to go the unconventional route of working for oneself.
It all sounds great! Right? I thought so too until I was actually the one in complete control of my daily work schedule.
It turns out that it is not in everyone’s…
Personal branding is relevant more than ever in today’s economy of connection. Everyone has a unique story and experience to share with others.
Personal brands are especially beneficial for freelancers, artists, content creators, and similar roles. It provides a personality for their body-of-work.
If you’re one of them, you can use branding as an advantage in many situations that are related to your career and lifestyle.
So how does one begin to build a personal brand?
When it comes to your personality, there are no rules as to what you must do. …
It all starts when someone discovers your brand for the first time and expands onto every other level along the way to consumer loyalty.
A recent Walker study on consumer behavior shows that customer experience will overtake price and product as the key brand differentiator by the end of 2020. More specifically, it states that 86% of buyers will pay more for better consumer experience.
It goes to show that no matter what type of business you’re in, experience is a strong force behind consumer’s choice about the brands they find trustworthy, valuable, and comfortable to use.
But what exactly…
Life is a game of choices.
Whether it’s about products, gadgets, supplies, or even simple things like information, we are all faced with many choices each day.
Some of them are small-time choices, and others affect our lives more deeply. Conscious consumption is, therefore, the perfect way to flex our choice muscles.
I think it is safe to say that the best choices come from a place of being well-informed about the available offers. The more information you have about something, the more likely you are to predict the effects it will have.
That is why we can’t talk about…
Instagram is still one of the most popular ways to reach out and connect with your audience on social media as a brand.
According to a survey about Instagram, 2 in 3 people surveyed (66%) said that Instagram is a place that enables them to interact with brands.
What’s more, is that people indicate that they’re eager to hear from brands on the platform. That makes it the perfect place to connect with your audience.
I created an actionable Instagram branding checklist that you can follow to put together an awesome profile.
There are currently three types of profiles on…
We often get stuck on what type of content to create, even when it seems like there are tons of different possibilities.
In this article, I will share some ideas that you can apply to any type of content that you choose to create. That includes blog posts, photos, videos, podcasts, and so on.
There are many instances where your brand can present unique content, and for your strategy to be successful, you need to cover all of them.
I divide them into five parts: educational content, inspirational content, community content, trending content, and promotional content.
The purpose of this…
To create an experience that matches the needs and goals of your target consumers, you need to plan for and design a connected brand network for delivering content.
Even when the norm for all modern brands is to be present on multiple channels, creating a unified experience with an omnichannel strategy is the challenge that will take your brand to the next level.
Omnichannel content strategy is a plan for creating a consistent and connected consumer experience across all of your brand platforms and channels.
Digital interaction with brands and the content they publish not the typical linear or page-by-page…
As a marketer, I’ve learned that building onto a project can be easy once the idea lightbulb goes off above your head. Bits and pieces start coming together, and what started out a simple thought becomes something much more significant in no time.
However, as time goes by, ideas change and evolve, they get scrapped and even forgotten. That is why taking on an important project, such as building a brand, requires a framework that will serve as a support system.
This is where the powers of branding guidelines come in to save the day. Strong guidelines provide a clear…
How does presentation affect the message you’re trying to get across to an audience?
In a new holiday ad by Peloton, a woman gets an exercise bike as a gift from her husband, and it changes her life.
Looking at the video from a marketing perspective, it seems to hit all the usual targets a promotion should.
First, it presents a relatable customer journey as the busy woman finds time in her schedule to get some exercise in.
You can see her rushing home from work to fit exercise in her busy schedule. On other days, it shows her waking…